Institute of Banking & Finance Annual Report 2010
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Client: IBF

Agency: Splash Productions

 

What does Aspire and Inspire have in common? Literally an I.

 

I, who aspire to be significant and I, who strive to inspire. Besides the word play, IBF also serves as a connecting platform, lifting you from beacons of aspirations to beams of inspiration. Therefore, images of platforms which connects us from one place to another are depicted; stairs, bridges, tracks.

 

Decked out in bold combination of black and red, the message should come clear that IBF is the very epitome of aspirations and inspirations.

 

Conceptualization, Art direction, Layout, FA